Branding represents the values and beliefs of your company
Branding and identity
All of our solutions start with brand research and all of our work is geared towards improving and working with the brand in question. It means that we are always exploring the new, always innovative, with a focus on creative storytelling.
We drive the growth of purpose-driven brands through strategy activation, design empowerment, and market adoption. From cultivating new ideas to connecting the dots for customers or users, these are our core principles.
What is brand development?
Brand development is the reputation of your company and its visibility in the market. It is not just your name, logo, slogan, visual design, or even your product. Your brand is your complete identity.
The 4 critical decisions for brand development are:
It represents the values and beliefs of your company.
Extensible, fácil de pronunciar, memorable, distintivo y traducible a idiomas extranjeros.
The relationship between your company, your product, and other involved partners.
Evolving brand online or brand extensions, multi-brand or new brands.